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Hassana Howe Joins APS as Inaugural Chief Experience and Engagement Officer
March 20, 2023
The American Physical Society (APS) is delighted to announce that Hassana Howe, a certified association executive (CAE), has joined as the Society’s inaugural Chief Experience and Engagement Officer (CXO). Howe will work to strengthen the relationship between APS, its members, and the international physics community by overseeing APS’s communications, marketing, and membership engagement activities in this newly conceived role.
“I'm excited to serve as Chief Experience and Engagement Officer and to support our mission of advancing physics together,” she says.
Howe joins APS at a key moment, with the Society strategically working to grow a more diverse membership body while capitalizing on opportunities to better serve existing and new members. As the diversity of APS’s membership body increases, “the challenge will be serving diverse needs,” says Howe. She says this presents a crucial opportunity to employ a “unified diversity” framework — that is, to focus on “building a community for all.”
Howe plans to launch her activities as CXO with a listening tour. She also intends to lean on her prior successes in similar roles. “There’s no one-size-fits-all approach, from my experience,” she says. “But what I have found works best, is to focus on the organization’s mission and vision as the compass” while “investing in technology, harnessing data to focus on building community, and innovating through diversity.”
Hassana Howe
Howe is particularly excited to be joining APS at the same time as another crucial hire: Fatima Alleyne, Ph.D., who will serve as APS’s inaugural Chief Diversity and Ethics Officer. “I think focusing on diversity will help APS scale up its efforts to fulfill its mission stronger, better, and faster,” says Howe.
“We know that the data shows, across industries, that diverse workforces drive innovation and profitability,” says Howe. “Growing a more diverse community of physicists isn’t just the right thing to do — it’s good for our members, for our science, and for physics overall.”
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