McKinsey: U.S. Sustainable Farming Outlook Positive, But Operational and Financial Support Still Key Barriers to Adoption . ByMcKinsey & Company10 April 2024. . . . New research released by McKinsey & Company (McKinsey) reveals that while a vast majority (90 percent) of US farmers have an understanding of sustainable farming, the uptake of practices remains low. Even where farmers are adopting sustainable practices, they are on...